Kyle is a creative focused on ① art direction, ② photography , and ③ graphic design across disciplines. He is (currently) based in Melbourne Australia. 
                His work continues to be informed and inspired by interests in sports, cinema, style, writing, and the natural environment, constantly seeking to communicate authenticity through storytelling and cultural nuance.


         

Email, @Kylelewendon,  Journal, Blog,




EducationBachelor of Creative Direction & Styling
Whitehouse institute of Design
(2021)

Bachelor of Communication Design
Torrens University/ BBCD
(2019)



Work Creative
SouthSouthWest Studio
Melbourne, Australia 
2025 - Current

Art Direction/ Creative lead  & Brand Marketing
Ultra Football 
Melbourne, Australia 
2023-2025

Junior Designer
Studio Payne 
Melbourne, Australia
2021


SpecialisationsEditorial Design
Type Setting & Layout 
Art Direction 
Photography
Photo Editing 
Video Editing & Colour Grade 
Production 
Brand Identities 
Web Design (front end)


SkillsAdobe Creative Suite
Illustrator 
In Design
Photoshop 
Lightroom Classic 
After Effects
Figma 
Capture One 
Weavy
ClientsLululemon
Nike 
Adidas
Meta AI Labs/ Wearables
Ultra Football 
Intrepid Travel 
Sonder Festival 
SLLO
NBL Australia
A-Leagues
Melbourne Victory F.C.
Mizuno Australia




PressShukyu Magazine  — No.11 Asia Issue
Article about Unwanted F.C. 
2025

Nine Magazine  — No.2  
Euro 2024 Match Recap, Croatia V Albania
2024





I am on the lands of the Wurundjeri people who have been custodians of this land for thousands of years, and acknowledge and pay our respects to their Elders past and present.

Design / Direction
Photography
Personal/Other

P. 01PROJECT
No Holding Back   

CLIENT
Lululemon CATEGORY
Sports / Campaign / Design
YEAR
2025

Creative Direction: Andy Sargent 
Director — Photography/ Motion: Tom Gould
Production: Tash Havos 
Art Direction: Sam Mackrill 
Studio: SouthSouthWest 
Lookbook/ Toolkit design, campaign graphics, film supers and retail activation rollout + campaign assets. 
P. 02PROJECT
The Good Times 

CLIENT
Intrepid Travel CATEGORY
Travel / Editorial  / Design / Art Direction
YEAR
2025

Creative Direction: Andy Sargent 
Studio: SouthSouthWest 
Editorial design, layout, art direction, and editing for Intrepid Travel’s The Good Times Volume 5 & 6. With over 10,000 copies, distributed across the globe. 
P. 03PROJECT
Reconciliation Action Plan 26/27

CLIENT
Lululemon CATEGORY
Sports / Editorial  / Design
YEAR
2025

Creative Direction: Andy Sargent
Art direction — lululemon: Daniel Shinners
Illustration: Ryhia Dank
Studio: SouthSouthWest
Editorial design, print layout, art direction, and asset toolkit for the lululemon Reflect Reconciliation Action Plan 2026–28 in collaboration with First Nations artist Ryhia Dank 
P. 04PROJECT
Brand Refresh  

CLIENT
Ultra Football CATEGORY
Sports /  Strategy / Branding / Creative Direction
YEAR
2024

Creative/ Art  Direction: Kyle Lewendon
Design: Kyle Lewendon
Brand Strategy: Clare Acheson 
General Manager: Andy DiDonato
Head Of Marketing: Michael Hodgson 
Top to bottom refresh of the entire Ultra Football brand architecture from logo, colours, type system, and brand art direction, to merchandise, packaging, marketing strategy, activations, and spacial design including a launch magazine and film. 
P. 05PROJECT
Y-3 x Real Madrid Collection Campaign 

CLIENT
Adidas / Ultra Football CATEGORY
Sports / Campaign /  Creative Direction / Production / Art Direction / Photography
YEAR
2024

Creative/ Art  Direction: Kyle Lewendon
Design: Kyle Lewendon
Photo: Kyle Lewendon
Assist: Ravil Ambre 

Campaign creative direction, photography, talent casting, location scout, styling, production and design for the launch of the adidas Y-3 x Real Madrid lifestyle and kit collection with Ultra Football 
P. 06PROJECT
Stone Roses x Manchester United Collection Campaign

CLIENT
adidas / Ultra Football CATEGORY
Sports / Campaign /  Creative Direction / Design
YEAR
2024

Creative Direction: Kyle Lewendon
Photography + Production: Flatpack Studio
Talent:  The Velvet Club  
Campaign creative direction, casting, 
styling and design for the adidas Stone Roses x Manchester United collection launch  
P. 07PROJECT
Classic Football Shirts X Ultra Football 

CLIENT
Ultra Football CATEGORY
Sports / Campaign /  Creative Direction / Branding 
YEAR
2024

Creative Direction: Kyle Lewendon 
Design: Kyle Lewendon
CFS: Elliot Woodthorpe 

Campaign creative direction, casting, 
styling and design for Ultra Football x Classic Football Shirts pop-up activations across Sydney and Melbourne 
 P. 08    PROJECT
Sonder Festival Website

CLIENT
188 Naarm/ Sonder Festival CATEGORY
Culture  / Music / Digital Design / Creative Direction 
YEAR
2024-25

Creative Direction: Kyle Lewendon
Digital Design: Kyle Lewendon
Identity/ 3D: Ethan Etheridge  
Sonder Festival Site 2024 
Concept, digital design and direction for Sonder Festival website across their first two years,
P. 09PROJECT
Nike NTK Launch Campaign 

CLIENT
Nike / Ultra Football CATEGORY
Sports / Campaign /  Creative Direction / Art Direction
YEAR
2023

Creative Direction: Kyle Lewendon
Photography: Flatpack Studio 
Casting / production: Kyle Lewendon
Campaign creative direction, casting, 
styling and design for Ultra Football x Classic Football Shirts 
pop-up activations across Sydney and Melbourne 
P. 10PROJECT
Diadora Calcio Issue no.1

CLIENT
Diadora / Ultra Football CATEGORY
Sports / Editorial Design /  Art Direction
YEAR
2023

Creative Direction: Kyle Lewendon
Design: Kyle Lewendon
Production: Kyle Lewendon
Writing: Brad Nash, Nate Antonucci, Michael Hodgson.  
Editorial design, direction, and layout for Calcio Issue 01. a broadsheet magazine designed to accompany the launch of the Ultra Football Diadora custom football boot collaboration. 
Top © Kyle Lewendon 2026