P. 04PROJECT
Brand Refresh
CLIENT
Ultra Football
CATEGORY
Sports / Strategy / Branding / Creative Direction
YEAR
2024
Creative/ Art Direction: Kyle Lewendon
Design: Kyle Lewendon
Brand Strategy: Clare Acheson
General Manager: Andy DiDonato
Head Of Marketing: Michael Hodgson
Top to bottom refresh of the entire Ultra Football brand architecture from logo, colours, type system, and brand art direction, to merchandise, packaging, marketing strategy, activations, and spacial design including a launch magazine and film.