DESIGN/ DIRECTION

LULULEMON 
NO HOLDING BACK CAMPAIGN (2025)

Creative Direction: Andy Sargent 
Director — Photography/ Motion: Tom Gould
Production: Tash Havos 
Art Direction: Sam Mackrill 
Studio: SouthSouthWest 

Lookbook/ Toolkit design, campaign graphics, film supers and retail activation rollout + campaign assets. 

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INTREPID TRAVEL
THE GOOD TIMES MAGAZINE (2025)

Creative Direction: Andy Sargent 
Studio: SouthSouthWest 

Editorial design, layout, art direction, and editing for Intrepid Travel’s The Good Times Volume 5 & 6. With over 10,000 copies, distributed across the globe.  

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LULULEMON
RECONCILITATION ACTION PLAN (2025)

Creative Direction: Andy Sargent
Art direction — lululemon: Daniel Shinners
Illustration: Ryhia Dank
Studio: SouthSouthWest

Editorial design, print layout, art direction, and asset toolkit for the lululemon Reflect Reconciliation Action Plan 2026–28 in collaboration with First Nations artist Ryhia Dank 

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ULTRA FOOTBALL ULTRA FOOTBALL BRAND REFRESH 

Creative/ Art  Direction: Kyle Lewendon
Design: Kyle Lewendon
Brand Strategy: Clare Acheson 
General Manager: Andy DiDonato
Head Of Marketing: Michael Hodgson 

Top to bottom refresh of the entire Ultra Football brand architecture from logo, colours, type system, 
and brand art direction, to merchandise, packaging, marketing strategy, activations, and spacial design including a launch magazine and film. 

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ULTRA FOOTBALL / ADIDASADIDAS X Y3 BY YOHJI YAMAMOTO REAL MADRID KIT COLLECTION (2024)


Campaign creative direction, photography, talent casting, location scout, styling, production and design. 

Assist: Ravil Ambre 


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ULTRA FOOTBALLADIDAS ORIGINALS MANCHESTER UNITED X THE STONE ROSES COLLECTION (2024)

Creative Direction: Kyle Lewendon 
Photography + Production: Flatpack Studio
Talent:  The Velvet Club  


Campaign creative direction, casting, 
styling and design for Ultra Football 

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ULTRA FOOTBALL / CLASSIC FOOTBALL SHIRTS
ULTRA FOOTBALL X CLASSIC FOOTBALL SHIRTS POP UP STORE SYDNEY/ MELBOURNE (2024)

Creative Direction: Kyle Lewendon 
CFS: Elliot Woodthorpe 

Campaign creative direction, casting, 
styling and design for Ultra Football 

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ULTRA FOOTBALLNIKE WOMENS WORLD CUP KIT LAUNCH (2023)

Creative Direction: Kyle Lewendon
Photography: Alex Drewniak
Stylist: Em Brown

Campaign creative direction, production, 
+ casting for Ultra Football’s retail launch of the Nike 2023 Womens World Cup Kit collection  



ULTRA FOOTBALL 
SOCIAL MEDIA/ CONTENT (2022-2024)

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DIADORA/ ULTRA FOOTBALL 
CALCIO MAGAZINE ISSUE 01 (2023)

Art direction and editorial/ layout design for the launch issue of the Calcio Newspaper for Diadora x Ultra Football. Celebrating the history of the brand, and the analogue/ hand made nature of  Diadora’s premium leather football boots 
 
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SLLO X ICHIKAWA LEE  SLLO X ICHIKAWA LEE  (2023)

Director: Brigette Cantarella 
Location: Collingwood house

Campaign Direction, production, casting, and photography for the sustainable clothing brand 
— SLLO 

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ULTRA FOOTBALL ASSORTED ILLUSTRATION (2022-2024)

Editorial illustrations for Ultra Football across digital and social channels.

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ADIDAS/ ULTRA FOOTBALLULTRA FOOTBALL X ADIDAS WORLD CUP RUNWAY ACTIVATION (2022)

Type Design, graphics, and runway styling for the adidas 2022 World Cup kit launch activation.


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KYLE LEWENDON STUDIO

Art direction, design, photography, etc


Instagram
Journal 
Blog  




Kyle is a creative focused on art direction, photography, and graphic design across disciplines. He is (currently) based in Melbourne Australia. 
       His work continues to be informed and inspired by interests in sports, cinema, style, writing, and the natural environment, constantly seeking to deepen authenticity through storytelling and cultural nuance. 
  


Me (the studio)







EDUCATION
Bachelor of Creative Direction & Styling 
Whitehouse institute of Design
(2021)

Bachelor of Communication Design
Torrens University/ BBCOD
(2018)




WORK Creative 
SouthSouthWest Studio
Melbourne, Australia 
2025 - Current

Art Direction/ Creative lead  & Brand Marketing 
Ultra Football 
Melbourne, Australia 
2023-2025

Junior Designer

Studio Payne 
Melbourne, Australia
2021



SPECIALISATIONS
Editorial Design
Type Setting & Layout 
Art Direction 
Photography
Photo Editing 
Video Editing & Colour Grade 
Production 
Brand Identities 
Web Design (front end)




PROGRAMS
Adobe Creative Suite
Illustrator 
In Design
Photoshop 
Lightroom Classic 
After Effects
Figma 
Capture One 
Weavy     




CLIENTSLululemon
Nike 
Adidas
Meta AI Labs (NDA)
Ultra Football 
Intrepid Travel 
Sonder Festival 
SLLO
NBL Australia
A-Leagues
Melbourne Victory F.C.
Mizuno Australia

 


PRESS
Shukyu Magazine  — No.11 Asia Issue
Article about Unwanted F.C. 
2025

Nine Magazine  — No.2  
Euro 2024 Match Recap, Croatia V Albania 
2024

   









Last Updated 28.01.2026



LISA STAFFORD GARDEN DESIGN
OTWAYS RANGES HOME (2026)

For over four decades, Lisa Stafford has crafted gardens that invite joy, contemplation and connection. Her philosophy is simple: gardens should delight the senses, reflect their surroundings, and be shared with others. From sweeping rural landscapes to intimate city courtyards, each design is thoughtfully developed to suit the site, the client and the way they want to live. 

Lisa’s process is collaborative and grounded in both horticultural expertise and a deep respect for nature. With a base in Victoria’s Otway Ranges, her work spans across southern Victoria and metropolitan Melbourne – each garden an individual expression of place, purpose and personality.

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KUNZEA CERAMICSCOLLECTION 01 
(Ceramics/ pottery)




LIZEY LOO LIZEY LOO AND FRIENDS 2025
(clothing/ apparel brand) 



NIKE WOMENS WORLD CUP 2024
Editorial content project  for the launch of the Matildas Wonen’s World Cup Kit. Shot across the childhood clubs of Matildas team starting 11. 

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STUDIO NANA
Tim Rollins & K.O.S.
Three works: Golden Horn Drawings (from America Series), 1989
Graphite and watercolor on book page.

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ULTRA FOOTBALL 
ASSORTED CAMPAIGN PRODUCT PHOTOGRAPHY (2022-2025)

Campaign photography across adidas, Mizuno, Nike football kits, lifestyle, and footwear. Often including casting, production, location scouting, styling and art direction.  

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MELBOURNE VICTORY F.C. 
MELBOURNE VICTORY KIT LAUNCH (2023/ 2024)


Assist: Michael Hodgson
Talent: Nishan Velupilay, Raymon Marchan, Chris Ikonomidis 

Campaign direction, production, and photography 
for the Melbourne Victory Asian Cup Kit 2022/23 season.


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© Kyle Lewendon Studio  2026We are on the lands of the Wurundjeri people who have been custodians of this land for thousands of years, and acknowledge and pay our respects to their Elders past and present.